:root {
  --ink: #2B1A2E; --gold: #E9A100; --terra: #D8622A;
  --sable: #F4ECDB; --creme: #FBF7EE; --muted: #6f6270;
  --line: #e4dcc9; --max: 760px;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0; color: var(--ink); background: var(--sable);
  font: 16px/1.6 system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
}
a { color: var(--terra); }
.site-header, .site-footer, main { max-width: var(--max); margin: 0 auto; padding: 20px; }
.site-header { display: flex; align-items: center; gap: 16px; border-bottom: 1px solid var(--line); }
.brand { display: inline-flex; }
.brand img { height: 32px; width: auto; display: block; }
.site-header nav { display: flex; gap: 14px; flex: 1; flex-wrap: wrap; }
.site-header nav a, .lang { text-decoration: none; color: var(--muted); }
.lang { font-weight: 600; }
main { padding-top: 8px; padding-bottom: 48px; }
h1 { font-size: 30px; line-height: 1.2; }
h2 { font-size: 20px; margin-top: 28px; }
.lead { font-size: 18px; color: var(--muted); }
.audiences { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin: 24px 0; }
.audience-card {
  display: block; text-decoration: none; color: var(--ink);
  background: var(--creme); border: 1px solid var(--line); border-radius: 12px; padding: 18px;
}
.audience-card h2 { margin: 0 0 6px; font-size: 18px; }
.audience-card p { margin: 0 0 10px; color: var(--muted); font-size: 15px; }
.audience-card .cta { color: var(--terra); font-weight: 600; font-size: 15px; }
ol, ul { padding-left: 20px; }
.site-footer { border-top: 1px solid var(--line); color: var(--muted); font-size: 14px; }
.site-footer a { color: var(--muted); }
@media (max-width: 560px) { .audiences { grid-template-columns: 1fr; } h1 { font-size: 25px; } }